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E-commerce is the buying and selling of products and services online. These transactions include transferring money or data to complete a sale. The three types of e-commerce transactions are business-to-business (B2B), business-to-consumer and consumer-to-consumer.


E-commerce marketing is the use of promotional strategies to drive potential buyers to your website. The goal is to convert visitors into paying customers and retain them post-sale.

Marketing efforts conducted on your site and off-site employ a variety of marketing techniques across different platforms. 

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